W.R.YUMA launches crowdfunding campaign for new collection of circular sunglasses

The circular sunglasses brand W.R.YUMA - from now on Yuma Labs - launches its second crowdfunding campaign via Indiegogo on August 11. The innovative label wants to raise 20,000 euros to finance a new, 100% circular collection of sunglasses.

The launch consists out of the company's next steps - a new name and branding. With this, Yuma Labs wants to make the circular economy known to a wider audience and make more impact. To realize this, the production of the studio in Antwerp moves to Italy. There, an Italian family processes the recycled PET bottles by injection molding into the iconic Yuma frames.

Founders Sebastiaan, Lenja and Roald explain why they started Yuma Labs

In recent years, we delved into the workings of fashion, circular economy, waste management and recycling. During our quest for truly circular products, we found mostly recycled items. Especially in the case of sunglasses, there were better and more sustainable solutions possible. With Yuma Labs we want to kickstart a radical new way of thinking about the future of fashion... all while enjoying the sun.

What's next? Pre-launch during crowdfunding

During the crowdfunding campaign, Yuma Labs sells 1 model from the new collection. A unisex model, available in 4 colors: two transparent frames (the original colors of the recycled bottles), two colored frames (brown and black). But how do you know if you like the model? Simple: thanks to a special Instagram filter, you can simply adjust the sunglasses virtually. Yuma Labs is the very first eyewear brand that allows contributors to fit the eyeglasses even before they go into production!

No pre-launch without a nice early bird discount! Those who purchase sunglasses during the campaign receive a 15 percent discount. Prices start from 94 euros, depending on the color.

In 2017, Yuma Labs launched a first crowdfunding campaign that was fully funded in just 6 hours.

From now on, every sunglasses case will have a "send back" label. With that you send your sunglasses back to Yuma Labs for free at the end of its life. They can recycle the glasses and the circle is complete!

Crowdfunding link: https://www.indiegogo.com/projects/lazlo-tomorrow-s-sunglasses-from-yesterdays-waste#/

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Manon Acke
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ABOUT YUMA LABS

A world without waste, that is the vision of Yuma Labs. The revolutionary sunglasses brand designs trendy glasses from recycled PET bottles. 100% circular glasses with fully removable frames. This way they are also easy to recycle at the end of their lives. Sebastiaan de Neubourg started the label in 2018 as W.R.YUMA. Fun fact: Yuma refers to the sunniest place on earth, namely Yuma in Arizona (USA). www.yuma-labs.com